Electro-pop princess EMiDORA drops Y2K banger 'wdybin?' + MV
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After the high-energy rush of fan favourite ‘b speedy’, electro-pop princess EMiDORA is back with her second single of the year - the zippy and razor-sharp ‘what do you believe in now?’, out now. Mixing dance-ready electro-pop with confessionally charged lyricism, EMiDORA continues to carve her name as a self-made force in the electro-pop space. With ‘wdybin?’, she offers a bold reflection on the scars of toxic relationships and the emotional whiplash of stepping into something new.
EMiDORA shares: “‘what do you believe in now’ is about the hesitation to get close to someone new after being in a toxic relationship. When you’ve been through something bad, it sticks with you, and you carry those bad habits into new relationships - even if the other person is being completely honest. When I started my current relationship, I was still holding on to those habits. I didn’t open up and thought we were both just playing games. It’s about that feeling of trying to one-up each other and trying to come out on top.”
Driven by a heart-thumping beat and sparkling, moody electronics, ‘what do you believe in now?’ channels Tumblr pop girl energy into a high-gloss fight scene. Think imaginary casino tables being flipped as emotional stakes are raised, and glittering dancefloor drama is in full swing. The track cements EMiDORA’s signature sound - a heady blend of glitzy electronic textures, shards of heavier EDM, and a euphoric club energy, all wrapped in a shimmering Y2K aesthetic.
More than just her sound, EMiDORA’s DIY ethos runs through every element of her artistry. From producing her music to crafting her visuals using AI-assisted tools, she invites fans directly into her process, whether by picking artwork or sharing behind-the-scenes content with her growing online community.
Last year, EMiDORA entered the scene with a bang, dropping a string of dance-soaked singles and earning praise from BBC Introducing, Notion, The Line of Best Fit, DMY and more. With her biggest year yet in motion, EMiDORA is proving there’s no one doing it quite like her.
ABOUT EMiDORA
Growing up, EMiDORA was bombarded with her parents’ chaotic music tastes, ranging from Mozart to Destiny’s Child, Jack Johnson to Arctic Monkeys. By age seven, it was clear EMiDORA was musically gifted as she began playing the violin, shortly followed by the clarinet. However, the struggle with communicating her emotions overshadowed her childhood, and she immersed herself in internet culture as a form of escapism.
Making her way through her teenage years against a backdrop of Troye Sivan, Halsey and Years & Years, EMiDORA’s style began to take shape as an amalgamation of pop-punk, alternative, and RnB vocal melodies against electronic instrumentals. Inspired by boundary-pushing artists similar to Charli XCX, Grimes, and Magdalena Bay, she leans into experimental pop worlds that mix emotional honesty with glitchy, euphoric production. Her vocals have permeated the East Midlands music scene, with collaborations landing her in the top 30 most-played artists of BBC Introducing in the East Midlands in 2021 and 2023. She has played several BBC Introducing Stages, been featured on BBC Radio 1 and has played multiple festivals across the East Midlands including YNot Festival and Splendour Fest.