The Garbstore Casts A Spotlight Over Some Of The Most Exciting Brands Coming Out Of Japan For SS25

1st May 2025

Mizuno 

Widely regarded as a global leader in athletic footwear, Mizuno is a well-established brand hailing from  Osaka, Japan, founded in 1906 by Rihachi and Rizo Mizuno. Initially selling Western sundries and baseballs,  the label then expanded into athletic wear, becoming a pioneer of the industry. Today, Mizuno is renowned  worldwide for its high-tech running silhouettes, featuring the brand’s innovative Wave technology for  superior cushioning. 

Porter Yoshida & Co.  

Tokyo's Porter Yoshida & Co. has been providing world-class storage solutions since 1935. Made in Japan,  the label’s range of bags and accessories prioritise functionality, nowhere better illustrated than in the now iconic TANKER range, which is inspired by MA-1 flight jackets. 

ROTOTO  

Produced by craftsmen with extensive production skills and knowledge, ROTOTO socks are made with care  in Japan. Using a wide selection of thread and yarns knitting techniques, the brand emphasises that, when  it comes to socks, comfort is queen.  

Nanamica  

Founded by Eiichiro Homma in 2003, nanamica's ultimate goal of creating ‘standard wear for the current  age’ has lead to the label to developing a highly considered approach to design, reworking timeless  silhouettes in technical fabrics like GORE-TEX and COOLMAX. 

Farah Japan  

While operating as a separate entity from the original brand, Farah Japan remains closely connected to its  heritage for its AW '24 collection, reinterpreting classic casualwear through contemporary cuts and textiles  inspired by an extensive archive of iconic silhouettes. 

Batoner  

Based in Sagae, Japan, BATONER began as a knitwear factory for renowned Japanese brands. With  decades of expertise, they've created their own line, using natural materials like wool and cashmere,  designed to last for generations. Supported by local artisans and evolving techniques, BATONER combines  heritage with innovation. 

Still By Hand  

Still by Hand make Japanese menswear prioritising quality over quantity, with all garments constructed  locally in Japan. They create pieces using materials from textured wools and silks to Thinsulate™ Ex-Soft  Insulated fabric and are inspired by classic European silhouettes and tailoring.